Africa Fashion Week London prepares to launch a concession store in Lagos. See press release below.
“(London, 2(8) September 2012 – The organisers of Africa Fashion Week London are pleased to announce that the first Africa Fashion Week London 2012 concession store Studio 29 is set to launch in Lagos, Nigeria in December 2012.
Having concluded a successful second year of the annual Africa Fashion Week London last month with over 20,000 guests and international press and buyers, AFWL seeks to continue its support of African-inspired designers with this brand new initiative, the first official AFWL concession boutique.
Located on one of the busiest streets of Mainland Lagos at 29 Opebi Road, Ikeja, Studio 29 is the next step in making designers both at home and abroad accessible to their Nigerian clientele by providing a one-stop shop, a chic boutique catering for designers’ retail requirements and the ever-growing fashion-conscious Nigerian clients’ demand for a rich variety of designs by both brand new and established labels in one sophisticated retail space.
Studio 29 will serve as a one-stop point of access for designer brands from different cultural backgrounds across Africa and beyond. At Studio 29 not only are we going to provide our clients a retail space and customer care of international standards but we will also strive to meet diverse needs and requirements of our stockists,” said the founder and manager of Studio 29 and Africa Fashion Week London Ronke Ademiluyi.
Currently taking stock from local and international African designers, some of the benefits Studio 29 has to offer designers include space to display and store up to 50 items every month and publicity and marketing provided via Studio 29/AFWL PR team to all local and international media under the guidance of international fashion and lifestyle publicity brand S TWO PR. Stockists will also be able to book space at the boutique for product launches, sample sales and press days as well as space for photo shoots and meetings.
Africa Fashion Week London
Established in 2011 and with two successful years in the running, with Africa Fashion Week London 2011 at Gibson’s Hall which attracted 4,700 guests over two days and Africa Fashion Week London 2012 at London Spitalfields which attracted 20,000 guests at the height of the Olympic summer and international press, AFWL is now in its third year.
Africa Fashion Week London was set up to provide an international platform for African and African inspired designers from the continent and around the world and a bridge between the designers and their potential clientele globally.
Studio 29 is owned and managed by the CEO of Africa Fashion Week London Ronke Ademiluyi who has garnered 12 years experience in fashion retails with her established label Rukkies. Under her management, Studio 29 will provide professional guidance and services in all areas of fashion from retail to brand marketing.
Designed to the best industry standards, Studio 29 will provide a world-class boutique space and fashion publicity and marketing services all under one roof, ensuring our stockists an unprecedented showroom for their label and consistent publicity and promotion within the Studio 29 experience.”