“LONDON, United Kingdom — In no other industry would an employee be required to pose in the snow wearing a bathing suit, or have her BMI measured due to concerns about widespread eating disorders amongst her colleagues.
For years, the modelling industry has been criticised for how it protects the rights of its workers. High-profile models like Cara Delevingne and Kate Moss have spoken out about the sexual harassment and emotional pressures faced by underage girls in the business, and model health is the subject of heated public debate.
But in the last few years, talk has turned to action. A flurry of laws, industry codes of conduct and educational initiatives addressing models’ rights and safety have sprung up in the world’s fashion capitals. Are they working?
In June, the UK advertising watchdog banned a Saint Laurent campaign image because it featured an “unhealthily underweight” model. In April, France passed a law that banned French modelling agencies from working with models that have a BMI (Body Mass Index) below 18. In 2013, Israel banned companies from working with models that have a BMI below 18.5.
Some countries have favoured an industry-led approach. There are no legal restrictions on a model’s weight or BMI in the UK, US or Denmark, but the British Fashion Council (BFC), the Council of Fashion Designers of America (CFDA) and the Danish Fashion Institute all run educational workshops with designers, models and eating disorder charities, to promote model health…”
The Business of Fashion has the full story.
Photocredit: Models walk the runway at Chanel Spring/Summer 2015 | Source: Indigital via BoF